This year-long project was done for a shoe company based in Nice, France and Abidjan, Côte d’Ivoire. I worked on a design team consisting of Shadrick Addy, Jessye Holmgren-Sidell, Mital Modi, Phil Harrison, and myself to build the Wibes Shoes brand consisting of the logo, style guide, stationary, social media marketing, film and production of the launch video, and even some product and web vector illustrations.
Branding
Social Media/Marketing
Cinematography
The above video was produced by our team alongside the Wibes Shoes founders in order to build hype for the kickstarter release